ICSN School Website
ICSN School Website
Full UX overhaul of a school website — improved navigation, SEO, and engagement.
3 views
ICSN School Website
UX/UIWeb Design
Available for opportunities
Design that converts
& connects.
I’m Chaiwat Ketsuwan — a Graphic Designer evolving into UX/UI. I bridge visual storytelling with user-centered thinking to build interfaces that feel as good as they perform.
2+
Years in Design
2
Industries
F
Figma
UI Design
UX Research
User-centered approach
The Real Problem
Why most products fail to connect
Design isn’t decoration — it’s the difference between a product that grows and one that churns.
Low Conversion
Users land on your product and leave. Poor visual hierarchy and unclear CTAs silently kill revenue.
Inconsistent Branding
Mismatched styles across pages erode trust. Users can't form a coherent mental model of your brand.
Confusing Interfaces
When users need to think too hard to complete tasks, they leave. Cognitive friction is invisible but costly.
Poor User Experience
Products built for features, not users. The gap between what teams ship and what users actually need keeps growing.
What I Bring
Design that solves real problems
I combine graphic design craft with product thinking to create experiences that users love and businesses grow with.
01UX Strategy
User-Centered Design
Every decision is anchored in research and empathy. I map user journeys to remove friction before the first pixel is placed.
02UI Systems
Clean, Scalable UI
Consistent design systems that scale. From components to entire product surfaces — coherent, accessible, and maintainable.
03Growth Design
Conversion-Focused
Visual design tuned to business metrics. Clear hierarchy, intentional CTAs, and layouts built to guide and convert.
04Brand Design
Visual Storytelling
Brand identity systems that communicate personality at a glance. From logo to motion — cohesive and memorable.
Portfolio Gallery
Visual work, up close
Click any project to open the full case study.
TON618
TON618 — Product Visuals
Designed print-on-demand product mockups and visuals that drove Etsy discoverability.
2 views
TON618 — Product Visuals
E-CommerceBranding
Fanslink
Fanslink — Campaign Assets
Designed digital campaign visuals and motion graphics for Rabbit Partner Programs.
2 views
Fanslink — Campaign Assets
Branding
Mark Ryden
Mark Ryden — Product Landing Page
A product landing page for Mark Ryden bags — focused on layout hierarchy, product presentation, and conversion-oriented design.
View Live Site2 views
Mark Ryden — Product Landing Page
UX/UIWeb Design
My Process
How I work
A structured approach that balances creativity with rigor — from fuzzy problems to polished products.
01
Research
User interviews, competitive analysis, heuristic evaluation. Understanding the problem before solving it.
User InterviewsCompetitive AuditHeuristic AnalysisJourney Mapping
02
Wireframe
Low-fidelity sketches to information architecture. Structure before style — always.
IA & Flow MapsLo-fi WireframesContent HierarchyNavigation Patterns
03
UI Design
High-fidelity designs in Figma with consistent design systems, components, and tokens.
Figma Hi-fiDesign SystemComponent LibraryResponsive Layouts
04
Testing
Usability tests, prototype walkthroughs, and feedback loops with real users.
Usability TestsA/B TestingClick TrackingSUS Scoring
05
Iteration
Data-driven refinements. Design is never done — it compounds with every cycle.
Insights → ActionDev HandoffQA ReviewContinuous Improvement
Experience
Where I’ve shipped real work
Full-time
2025 — PresentUX/UI & Web Designer · Graphic Designer
ICSN — International Christian School Nonthaburi
- Designed and maintained responsive WordPress websites with a strong focus on user experience and conversion optimization
- Collaborated closely with marketing teams to develop high-performing landing pages and digital campaigns
- Improved website structure and SEO performance, resulting in increased organic traffic and user engagement
- Built automation workflows using Make to streamline user registration and data handling processes
- Created design assets and UI elements aligned with brand identity across both web and offline channels
- Leveraged AI tools such as Claude and ChatGPT to accelerate design, content creation, and development workflows
WordPressUX DesignSEOMakeAI ToolsCampaign Design
Internship
2023Graphic Designer
Fanslink Communication Co., Ltd. — Rabbit Partner Programs
- Designed digital assets for marketing campaigns that directly supported user engagement and brand reach goals
- Produced motion graphics and multimedia content that elevated visual storytelling across digital channels
- Developed campaign concepts aligned with user intent and brand positioning — moving beyond aesthetics to communication that converts
- Collaborated closely with the marketing team to iterate quickly on visuals based on performance feedback
Motion GraphicsDigital MarketingCampaign VisualsBranding
E-Commerce
Side ProjectFounder & Designer
TON618Store — Etsy Print-on-Demand
- Launched and operated a print-on-demand store end-to-end — from concept to product listing to fulfilment
- Applied SEO best practices to product titles and descriptions, improving discoverability and organic ranking
- Used Midjourney to rapidly ideate and visualise product concepts, then refined in Illustrator for print-ready quality
- Built hands-on e-commerce intuition — understanding how design choices directly affect conversion on a product page
E-CommerceMidjourneySEOProduct DesignIllustrator
Education
2020 — 2024Bachelor of Technology — Digital Media Technology
Rajamangala University of Technology Thanyaburi (RMUTT)
- Focused on digital design, multimedia, and visual communication
- Foundation in design principles, production workflows, and digital media systems
At a Glance
Current roleUX/UI Designer
CompanyICSN
Experience2+ years
DegreeDigital Media Tech
StatusOpen to work
AI-Augmented
Integrates AI tools into daily design workflows — not as a crutch, but as a force multiplier.
ClaudeChatGPTGeminiMidjourney
Automation
Builds Make workflows to eliminate repetitive tasks — so the team ships faster with less friction.
Make (Integromat)
About Me
Graphic Designer
growing into UX/UI
I studied Digital Media Technology at RMUTT and graduated with a foundation in visual communication, design systems, and multimedia production. That led me to an internship at Fanslink Communication — a Rabbit partner agency — where I designed campaign assets and motion graphics for real audiences.
Today I work at ICSN as a UX/UI, Web & Graphic Designer, owning the full digital design stack — from UX architecture and responsive WordPress builds to SEO, campaign landing pages, and workflow automation with Make. I also integrate AI tools daily to move faster without sacrificing quality.
I’m actively looking for a Junior UX/UI Designer role where I can go deeper into product thinking, work with cross-functional teams, and help build things people genuinely love to use.
Tools I use daily
FigmaFigJamIllustratorPhotoshopAfter EffectsWordPressMakeMidjourneyClaudeNotionMiro
CK
Chaiwat Ketsuwan
UX/UI Designer · Graphic Designer
Available for work
·Nonthaburi, ThailandSkills by Category
UX / UI
UI DesignUX ResearchWireframingPrototypingResponsive DesignDesign Systems
Web & Marketing
WordPressOn-Page SEOLanding PagesConversion DesignCampaign Assets
Automation & AI
Make (Integromat)Claude AIChatGPTGeminiMidjourneyWorkflow Design
Visual Design
BrandingMotion GraphicsPrint DesignSocial CreativesE-Commerce Visuals
Looking for a designer who combines visual craft, UX thinking, and real shipping experience?
Open to opportunities
Let’s build something impactful together.
Whether you’re hiring for a Junior UX/UI Designer, exploring a freelance project, or just want to connect — my inbox is open.